The SystemCase StudiesAboutFAQRundownContact Do I qualify →
BOOKED
AI + human growth engine for Aussie tradies

Get booked solid. With jobs worth quoting.

We pair an AI app built for tradies with real people to run the full acquisition engine, for operators doing $500k a year to $5M a year. Meta creates the demand, our setters call and book it, the AI tracks every job. You quote, you close.

See the engine

Free · 60 seconds · your numbers, not ours

Trusted on Google 4.6
The real problem

You don't have a lead problem. You have a system problem.

Most tradies we talk to are already getting leads. What they don't have is a system behind them. The enquiry comes in, but there's nothing to catch it, call it fast, track it, follow it up and close it. So it leaks.

That's not a marketing problem. It's a systems problem. Ads, tracking, CRM, follow-up, sales, reporting. If one of those is loose, the whole thing leaks. Most agencies sell you the ad bit and walk off. We build the whole engine.

See how the engine works

The 2-minute business health check

How much work is leaking out of your business?

A few honest questions about how the work comes in. We’ll show you, in dollars, what’s slipping past you every year, and exactly where the holes are.

Free · your numbers, not ours · 2 minutes

Your business

All sources combined: jobs, deposits, retainers, the lot.
Every call, form, DM and referral, all sources.
Quotes you sent but never properly followed up.
45
Lead Health Score
You’re catching about 45% of the work coming your way.
Walking out the door every year
$1,195,000
in jobs that were lining up and slipped through the cracks
That’s about $99,600 a month
That’s on top of the $960,000 you’re already banking. You’re catching about 45% of the work coming your way.
No one calling fast enough
$480,000
/ year lost to slow callbacks
No system chasing your pipeline
$432,000
/ year lost to weak follow-up
📞
No one calling your new leads
$283,000
/ year lost while you’re on the tools
This is what a Rockmelon appointment setter solves.
Sitting in your pipeline right now
$72,000
Real money in quotes you’ve already sent and never chased, jobs that were nearly yours then went quiet because nobody followed up.
Reckon you’re booked out? Booked out is confirmed work with deposits paid. The rest is a queue of people still deciding, and the figures above are what that queue is worth when nobody works it.
more likely to close a lead called within 5 minutes
42 hrs
average time a business takes to call a lead back
1 call
is all most operators make before giving up

Conservative estimate based on your answers, the MIT/InsideSales lead-response study and the Harvard Business Review lead-response audit. Buckets overlap at the margins; the total is capped at what your enquiry volume could physically support, so the combined figure is conservative, not additive. Not a guarantee, figures move with your inputs.

🔒 Your number’s ready

Enter your details to unlock what you’re losing, and exactly where it’s leaking.

A real person reviews your numbers and gives you one quick call to walk you through them. No spam, no pitch, no pressure.

The Rockmelon AI app

Meet the app that runs the whole engine.

Every lead, quote and job your marketing brings in lands in one place, built for tradies, not accountants. Here’s what’s working for you the moment you’re in.

Rockmelon AI CRM Rockmelon AI Quoter Rockmelon AI Job Planner Rockmelon AI Sales Trainer

All switched on the day you start a plan.

A sample of the app, try it free

Is your quote right?

To give you a taste of what you’re working with, here’s the app’s AI quote checker, check any quote against the live Australian market as of 2026.

Free · checked against the AU market
Sets the right Australian benchmark.
Narrows it to the exact type of work.
The total price you’d give the customer (inc GST).
$
PDF or a photo. Our AI reads the line items and checks them, and your margins, against the live market, not just the total.
Within market range
🔒 Leave your details to see where you sit

Your quote and details go straight to the Rockmelon team, we send the full breakdown and one of us calls to walk you through it. No spam.

// THE ENGINE

This is what happens the moment a lead comes in.

Most agencies hand you a pile of leads and walk off. We built a machine that takes a stranger who’s never heard of you and turns them into a booked, qualified job. Here’s one lead, start to booked.

> FOLLOW ONE LEAD THROUGH THE ENGINE, stranger → booked job

00:00Meta AI

A job-ready local sees your work.

Your Meta ads, real creative, designed to convert and shot once, put your best work in front of the people in your area who want your service.

00:30Rockmelon app

They enquire, and it lands instantly.

The enquiry drops straight into your Rockmelon app. Tagged, timed, logged. Nothing rots in a DM, an inbox, or a missed voicemail.

A new lead landing in the Rockmelon app, tagged by source
~4 MINReal human

A real person calls them. Fast.

A Rockmelon appointment setter rings while the lead’s still warm. Whoever calls first usually wins the job, so we make sure that’s you.

SAME DAYBooked by us

Straight into your diary.

Only the genuine, qualified jobs get through, booked right into your calendar. You wake up to confirmed site visits, not a list of names to chase down.

This week3 site visits booked
MON
9:00am Site visit · Bathroom reno, Petrie Terrace
TUE
11:30am Site visit · Driveway, Holmview
THU
2:00pm Site visit · Tree removal, Tregear
MINUTESAI + you

You quote it faster than anyone else.

Snap a few photos or just talk it through. The AI Quoter builds an itemised quote at real Aussie rates. You send it the same day, while your competitors are still ‘getting back to them’.

The Rockmelon AI Quoter building an itemised quote at Aussie rates
ONGOINGApp + training

Every job tracked. You get sharper.

Every lead, call, quote and the jobs you close live in one place, so you finally know your real numbers. The AI Sales Trainer and our training push your close rate up from there.

The Rockmelon dashboard tracking quotes, win rate and pipeline
// THE TWO HALVES

Every step above is either AI doing the grind, or a real Aussie winning the work. That’s the whole model.

The Rockmelon AI app

The AI handles the busywork

Your whole business in your pocket, built for tradies, not marketers.

  • AI CRM: every lead, contact, quote and job in one place
  • AI Quoter: itemised quotes from photos or a voice note, at real Aussie rates
  • AI Job Planner: track every job from accepted quote to paid
  • Automated follow-up: AI-drafted texts and reminders so no quote goes cold
  • AI Sales Trainer: practise against an AI customer and get scored
Real Rockmelon humans

People do what software can’t

Real Aussies on your account, not a chatbot, not an offshore team.

  • Appointment setters who call your leads and book them straight into your calendar
  • Ad strategists building and tuning your Meta video content
  • Specialised account management: a dedicated Rockmelon rep who knows your business
  • Sales training and the Rockmelon Way playbook to lift your close rate

The app removes the busywork. The humans win you the work. You stay in control of every job.

What you get

Two engines. Pick the one that fits the business.

Same methodology, different horsepower. Every tier comes with the written guarantee.

No Slow Months
For operators doing $30k to $60k a month who want a predictable phone.
  • Meta-led demand engine
  • Monthly creative shoots
  • Full ad management
  • High-converting landing page
  • Call & lead tracking
  • Rockmelon OS CRM (essentials)
Guaranteed floor: 5 qualified leads a month, or we work for free until you get there.
90-day initial term, then month to month.
Ad spend is separate from your Rockmelon fee, and paid straight to the platforms.
Book a No Slow Months call
Most popular
Clients On Tap
For operators doing $60k+ a month who want the full acquisition engine.
  • Everything in No Slow Months, plus
  • Appointment setting, we call your leads and book them in
  • Rockmelon OS CRM (full) + automated follow-up
  • Monthly creative refresh
  • Fortnightly growth sessions
Guaranteed floor: 10 qualified leads a month, or we work for free until you get there.
90-day initial term, then month to month.
Ad spend is separate from your Rockmelon fee, and paid straight to the platforms.
Book a Clients On Tap call

A qualified lead means: they answer the phone, want the service, are in your target area, and match your job type. Not a form fill, not just price-shopping. We don't count rubbish.

Proof

Real operators. Real numbers.

We ship cash, not testimonials, watch one, then read the rest.

Live
7,489
qualified leads · last 12 months
$15–$49
cost per qualified lead, across the receipts below
2M+
people reached · last 12 months
50+
trades · one system
Watch · Concrete, Newcastle NSW
Cooper: $500k+
in 100 days.

A small operator with no pipeline, quoting $2 to 20k jobs, now landing $80k jobs and choosing his projects. Hear it straight from him.

See the receipts
$500k+
in 100 days
$20k→$80k
job size
Choosing
not chasing
Watch · +500% revenue growth
Gary: +500%
revenue.

Chasing work on hipages and ServiceSeeker, nothing landed. Within two weeks we filmed his worksite and switched on his own exclusive Meta lead streams. Three months on he upgraded to sales training and appointment setting, then scaled from there.

See the receipts
+500%
revenue growth
Exclusive
not shared leads
Upgraded
sales + setting
Arborist · VIC
Ray
$15k→$150k+
a month. 1,000+ leads in 10 months, from guessing what worked to knowing.
Crane Trucks · Sydney
Harris
Booked 90 days
ahead. One job a month off Airtasker to buying a second crane truck and hiring.
Joinery · Melbourne
Ryan
$150 to 175k
a month, consistently. Burned by Meta before, now expanded into Tasmania.
Landscaping · Melbourne
Jack
$75k / 60 days
From door-knocking and mowing lawns to retaining walls and full landscaping projects.
Construction · NSW
Tate
$3M+ quoted
20+ leads in 7 days, $250k to $1M deals from week one. Choosing projects, not chasing.
Home Renovations · Sydney
Ben
ROI
on his Rockmelon investment. Booked out two weeks ahead with qualified site visits, six months straight.

Book a strategy call

The ad accounts behind it

The receipts.

Real Meta Ads Manager exports, business names blurred, the numbers are real.

business.facebook.com/adsmanager
Meta Ads Manager export: 190 leads at $21 cost-per-lead for an arborist business in Victoria
Arborist · VIC190 leads · $21 CPL
business.facebook.com/adsmanager
Meta Ads Manager export: 352 leads at $26 cost-per-lead for a tiling business in NSW
Tiling · NSW352 leads · $26 CPL
business.facebook.com/adsmanager
Meta Ads Manager export: 120 leads at $15 cost-per-lead for an Australian building-projects campaign
Building · Projects120 leads · $15 CPL
business.facebook.com/adsmanager
Meta Ads Manager export: 151 leads at $23 cost-per-lead for a bathroom-renovation business
Bathroom Renos151 leads · $23 CPL
business.facebook.com/adsmanager
Meta Ads Manager export: 186 leads at $45 cost-per-lead for an Australian electrical business
Electrical186 leads · $45 CPL
business.facebook.com/adsmanager
Meta Ads Manager export: 64 leads at $49 cost-per-lead for a construction business in NSW
Construction · NSW64 leads · $49 CPL

Genuine Meta Ads Manager exports over each campaign's window. Business and campaign names blurred to protect client privacy. Results vary by trade, market, offer and spend.

Kian, Co-founder of Rockmelon
KianCo-founder
Ricky, Co-founder of Rockmelon
RickyCo-founder
Who you're working with

Built by two operators who got sick of seeing tradies get burned.

We started Rockmelon because most Aussie tradies are getting burned. Agencies sell them ads and walk off. They leave the hard part (calling the leads, qualifying them, booking them in) to an operator who's already chocka on site.

We run the full engine. Demand and conversion. Ads, setters, training, followup, reporting. End to end. For operators doing $500k to $5M a year who want to scale without becoming a full time marketer.

“We're not a media buying shop. We're an engine building shop.”

Kian and Ricky run strategy on every account. No juniors, no “pod” you've never met. A named Australian account manager you actually know, with the founders across your numbers.

The guarantee

The guarantee is the floor. Not the target.

Every Rockmelon engagement comes with a written lead floor: 5 qualified leads a month on No Slow Months, 10 on Clients On Tap. If we miss it, we keep working at no cost until we hit it.

We don't write the guarantee to set expectations. We write it because if we don't hit the floor, you don't pay. Your downside is protected. We carry the risk.

But the floor is not the target. The target is volume. We build for volume. We guarantee for protection.

Book a strategy call
No spin

What you’re probably thinking.

If you’ve read this far still half-waiting for the catch, good. That instinct has saved you money before. So here’s every doubt we’d have too, answered straight.

“I’ve never heard of you, and these numbers sound made up.”
Good. They’d sound made up to us too, coming from a brand you don’t know. So don’t take this page’s word for any of it, look at the live lead tracker at the top of this page and you’ll see real leads we’ve just generated for clients, with the time they landed. Every figure here belongs to a real client. If we can’t stand behind a number, it doesn’t go on this site. Judge the proof, not the logo.
“Every agency promises leads. I’ve been burned before.”
Probably. Most agencies sell you the ad bit, hand over a pile of junk leads, then go quiet. Here’s the part they skip: more leads can’t fix a broken business. If your follow-up’s slow or your close rate’s low, extra leads just mean more waste. That’s why we build the whole engine: ads, tracking, CRM, follow-up, sales training. Not just the noisy top of it. And if you’re not a fit, we’ll tell you before you spend a cent.
“Yeah, but what if it doesn’t work for me?”
Then the guarantee does its job: a written floor of qualified leads every month, or we keep working for free until you hit it. You carry the ad spend either way, but that money goes to Meta, not us, and you’d be spending it regardless. The point is simple: you’re not betting on us. We’re betting on us. If we miss, it costs us our time, not your money.
“Is the ‘AI’ just a buzzword on a normal agency?”
Fair, everything’s “AI” now. So here’s the test: you just used two of our tools, free, further up this page. That’s the real product, not a slide. The AI handles the boring half: quoting, CRM, scheduling and the follow-up texts, because software’s genuinely better at it. The first call to a new lead is a real Aussie, inside minutes, because that’s what actually wins the job. Hype doesn’t let you try it first. We do.

Still not convinced? Good, stay sceptical. Book the call and run through all your questions. That’s exactly what it’s for.

Straight answers

The questions every tradie asks us.

Lead marketplaces send the same enquiry to several tradies at once, so you compete on price before you've had a conversation. We build you an engine that only feeds you. You own the ads, the creative, the CRM, the data, and the brand recognition. The leads belong to you, not to a marketplace.

First leads from Meta usually start landing within the first couple of weeks, and our appointment setters call and book them as they come in. It compounds from there. Most engines hit cruising speed by around 60 days, because we're creating demand, not just catching it.

Wants the service, in your target area, matches your job type. Answered the phone after Rockmelon's recommended call attempts. We don't count rubbish.

Most agencies sell you ads and walk off. We build the whole engine: ads, tracking, CRM, follow-up, AI sales training. Weekly, fortnightly or monthly follow-up sessions depending on your package. If anything breaks, we fix it. And we put the guarantee in writing, signed.

Our smallest engagement is No Slow Months. We walk through the monthly fee on your strategy call. On top of that you'll want a recommended $1,500 to $3,000 ad budget, paid straight to the platforms, not to us. Smaller than that and we can't responsibly hit the lead floor.

90-day initial term so we can build the engine and prove it. After that, month to month. No lock-in.

Tradies and service-based operators. Plumbing, electrical, HVAC, roofing, landscaping, building, carpentry, concreting, renovations, excavation, solar. If it's a service business that wants more booked jobs, we can help.

A qualified, trained Rockmelon account manager, an internal Australian team member, often the same person who set your appointments. Not a junior. Not an offshore team.

Start here

Stop chasing work. Start choosing it.

This is for operators doing $500k a year to $5M a year who are good at the work and done leaving the growth to luck. If you’re happy hoping referrals hold up, this isn’t for you. If you want control of where the next job comes from, book the call. We’ll walk you through exactly what we’d do for your business.

No obligation. We’ll call to walk you through it and show you exactly what we’d do for your business. Your details stay with us.

Not ready to talk? Pressure-test your business first →  ·  or call 0447 402 587, reaches Kian or Ricky direct.